“Vector Marketing is a scam.”
When Vector denies this, no one is taking the company’s word for it.
So, what will move the needle when it comes to explaining what our sales rep position is all about (and combating misunderstandings and misinformation)?
Real stories from real people.
That’s where you come in.
As part of the Vector A-Team, you’re not just sharing your experience; you’re showing others what’s possible when they take a chance on Vector Marketing.
What you’ll learn
We’re about to dive into the skills that will help you:
- Create content that reflects your Vector journey
- Build a personal brand while helping us build our brand, too
- Connect with audiences in a way that feels natural, not forced
- Share your story in a way that inspires others
- Use social media strategically without losing your genuine voice
Whether you’re making content as an A-team member, engaging with our brand on social media, posting on your own social media, or jumping into online conversations as a whole, these skills will help you make a real impact.
Best part? You don’t need to be an influencer or social media expert to get started. You simply need to lean into your story and use the right tools to share it.
Even better, these are skills you can use as a content creator in your professional life.
Here’s the truth:
Every company is now a media company.
And everybody has a personal brand. Whether you’re trying to:
- Stand out as an employee
- Build a business
- Create content on social media to show your skills
- Share your story
- Provide insights you’ve learned along the way
Creating content online is the go-to way to get ahead professionally.
Keep reading for a crash course on what it takes to master the most important form of communication in the modern era.
1. Become an idea machine
If you want to be a successful content creator, you have to be able to come up with good ideas consistently. Many new content creators wait for good ideas to fall in their laps. This causes them to be inconsistent because they’re always waiting for inspiration to strike instead of being on a constant hunt for ideas.
Regardless of the format, you can create a process that allows you to build a catalog of amazing work over time.
Some practical tips for coming up with good ideas
- The idea machine technique – I learned this technique from prolific writer and podcast host James Altucher. Every single day, he writes down 10 ideas. The ideas can be about anything you want, but I personally use this tactic to come up with ideas for pieces of content. To make the process work, you must be willing to fight through the bad ideas to get to the good ones. Usually, one or two of the 10 ideas I come up with are good, but that’s all I need.
- Understand that everything is material – Many creators carry around a notebook to jot down ideas that come to them as they go about their daily life. Good artists train themselves to see the potential for ideas everywhere they go. I’ve used many random moments in my life as fuel for content ideas—conversations, observations I’ve made from people-watching, and even random pop culture references from movies and TV shows.
- Become a good consumer to become a good creator – Some argue that you should create more than you consume. I disagree. You should consume just as much as you create. I create my best work when I’m adding new ideas into my mind by reading books, listening to podcasts, watching videos, etc. I take all of that raw source material and use it to connect different ideas together.
The 10×10 idea machine technique for Vector stories
For each prompt below, challenge yourself to list 10 specific ideas.
Remember: They don’t all need to be winners.
The goal is to push past the obvious and find those unique stories that truly represent what it’s like to work with Vector.
1. List 10 “I never thought I could…” moments at Vector
2. List 10 specific ways your daily habits changed after joining Vector
3. List 10 memorable customer conversations that taught you something
4. List 10 moments when your Vector training helped you outside of work
5. List 10 specific skills you gained and where you first used them
6. List 10 misconceptions you had about Vector before joining
7. List 10 proud moments helping other team members succeed
8. List 10 times you turned a challenge into an opportunity
9. List 10 specific ways Vector improved your confidence
10. List 10 moments that made you realize “This is why I do this”
2. Steal like an artist
Building on the last point from above, if you want to become a successful content creator, you must develop the skill of becoming a thief.
Wait, what?
Yes, you read that correctly.
A quote from Pablo Picasso says it well:
Good artists copy, great artists steal.
Never plagiarize another creator’s work, but draw from a wide variety of sources so you can create original work. Another quote explains how the process works:
To steal ideas from one person is plagiarism; to steal from many is research.
—Steven Wright
You’ll rarely find ideas that have never been covered before. At best, you can seek to combine ideas in unique ways to come up with different angles for topics that have already been covered. So many great artists and creators have come before you and shared amazing insights, why start from scratch?
Find social media inspiration that works
Let’s talk about something that might sound a bit sketchy at first but can be done ethically: stealing content ideas.
Don’t copy and paste someone else’s posts—that’s never OK.
Instead, I want to teach you how to ethically study what makes great social media content work, and then apply those lessons to your own Vector stories.
The secret weapon here is something called a “swipe file.”
Think of it as your personal collection of content that made you stop scrolling and think, “Wow, that’s good.”
When you’re browsing LinkedIn and see a post about someone’s career transformation that gets hundreds of comments, save it.
When you spot a Vector leader’s post that perfectly captures why they love what they do, save that, too.
Your swipe file becomes your inspiration library, full of examples of content that connects with people.
What should you look for in these posts?
Start with the headlines and hooks—they’re what make people stop scrolling in the first place. The best headlines aren’t just attention-grabbing; they promise something valuable.
Maybe it’s “How I went from shy student to sales leader” or “The conversation that changed my career path at Vector.”
Notice how these headlines create curiosity while staying genuine. They don’t overpromise, but they make you want to know more.
The hook is your opening line, and it’s just as crucial as your headline.
Some of the most effective hooks start with a specific moment in time: “I was sitting in my dorm room, staring at my student loan statement when my phone rang.”
Others jump right into the middle of the action: “‘You’ll never make it in sales,’ my professor told me. Two months later, I proved him wrong.”
These kinds of openings work because they’re real stories that pull people in—and you’ve got plenty of those stories from your Vector journey.
Here’s where tools like Hyperfury and Taplio come in handy. They curate top-performing content from platforms like LinkedIn and Twitter, showing you what’s working right now. But don’t just copy what you see. Instead, study the patterns.
- Why did this post get so much engagement?
- How did they structure their story?
- What made it feel authentic rather than salesy?
Apply similar principles to tell your story
The real art of “stealing like an artist” is taking inspiration from what works and making it your own. If you see a viral post about someone overcoming self-doubt, don’t copy their story—instead, think about your own moments of doubt at Vector and how you pushed through them.
Maybe it was your first presentation, or the week you didn’t hit your goals but didn’t give up. Those are the stories people want to hear, told in your voice, with your unique perspective.
Remember, your goal isn’t to become a carbon copy of other content creators. Instead, understand what makes content engaging and then apply those principles to share your unique Vector experience.
Your stories matter. When you present them in a way that resonates with others, you can help them take that first step with Vector, too.
3. Harness the power of the internet
Today’s content creators are blessed with different tools and platforms to help them succeed.
For writers, there are personal blogs and platforms like Medium, Quora, Substack, Amazon Kindle Publishing, and more. Video creators can harness the power of YouTube. Podcasters can use Apple and Spotify. All creators can use social media to spread the word and market their content.
Each of these different platforms has techniques you can use to be successful. Each has algorithms that can help promote your work to new audiences. There are tons of different technical tools you can use to improve different aspects of your content like email marketing software to build an audience, plugins to improve the performance on your website, or design tools like Canva to make your content more visually appealing.
Many content creators fail because they claim they aren’t tech-savvy enough to learn how to use and take advantage of these platforms. If you don’t develop technical skills, you’ll have a hard time succeeding as a content creator, period. You’ll have a hard time being successful in today’s fast-paced work environment, period.
The good news? There are a ton of different resources you can use to develop these technical skills. I’ve taken online courses to learn skills like search engine optimization, self-publishing books, mastering YouTube, and setting up WordPress websites, just to name a few.
Sometimes the steps are tedious to learn, but all of the steps are learnable if you have patience. Instead of just throwing your content on these platforms and crossing your fingers, understand how these tools actually work so you can share your work more efficiently.
Related:
4. Learn social storytelling
Ever notice how the best social media posts feel like you’re chatting with a friend? That’s what we’re aiming for when sharing your Vector Marketing journey.
Forget the corporate speak—let’s talk about how to share your story in a way that actually connects with people.
Why your story matters more than you think
Here’s the thing: Nobody just wakes up one day and thinks, “Hey, I want to sell knives!”
They’re usually looking for something bigger—maybe a way to build confidence, earn money while in school, or start a real career.
That’s why sharing your journey is so powerful. It shows others what’s possible for them, too.
Break down your story (the easy way)
Think of your Vector Marketing story like your favorite movie plot. Here’s how to tell it:
1. Where you started: Be real about where you were before Vector. Maybe you were a broke college student living on ramen noodles, or someone stuck in a job you hated. Paint that picture—we’ve all been there!
2. What Made You Take the Leap: What finally pushed you to join Vector? Was it seeing a friend’s success? Being tired of living paycheck to paycheck? Were you browsing online looking for opportunities? Share that moment when you thought, “You know what? I’m going to give this a shot.”
3. The real talk: Talk about your journey—the good, the challenging, and even the moments when you wondered if you made the right choice. Did your first presentation make you nervous? Did you surprise yourself with what you could achieve? People love hearing about the bumps in the road because it makes success feel more achievable.
4. How things changed: Talk about how Vector changed things for you. Maybe you finally got confident speaking to people, learned how to manage your time better, or started making real money. Maybe you’re in a position where you feel like starting a company of your own. Share the wins both big and small. Talk about the skills you gained, the aha moments you had, and anything relevant when it comes to how life got better after working with Vector.
5. Pay it forward: Share how you’re now helping others succeed. Maybe you’re mentoring new team members or using your skills to achieve personal goals. This shows there’s more to Vector than just selling—it’s about growing and helping others grow too.
Make your story pop on social media
Let’s keep it simple. Here’s what works:
- Mix it up: Share photos of your team meetings, quick videos of your daily routine, or text posts about your wins.
- Show the real stuff: People love seeing behind-the-scenes moments.
- Keep it consistent with who you are: You don’t need to craft an over-the-top persona. You can be you. Just highlight your story in a way that aligns with the content creation advice we shared.
- Talk WITH your followers, not AT them: Ask questions, respond to comments, be a part of the conversation.
You don’t need to sound like some influencer or Tony Robbins-style guru. Be yourself and share your experience honestly. That’s what people connect with.
When you share your real story, you’re helping someone see what’s possible for them.
People learn and accept new ideas best through stories. A brand is nothing more than the story attached to the company. So share your story in relation to ours in a way that feels authentic so it will be authentic.
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5. Master the art of authenticity
“Just be yourself” sounds like the easiest advice in the world, right? But true authenticity in content creation is actually a skill you need to develop.
Why? Because we’ve spent years learning to do the opposite: using corporate jargon, trying to sound “professional,” and filtering ourselves to fit in.
Think about it.
How many times have you caught yourself writing something that sounds nothing like how you actually talk?
Maybe you’ve written posts that sound like a business textbook instead of a real person. That’s what we need to unlearn.
Find your real voice
Here’s how to actually be authentic in your content:
- Talk like you talk: If you wouldn’t say it in real life, don’t write it. Simple as that. Drop the fancy language and write (or speak) like you’re explaining something to a friend.
- Share real opinions: It’s okay to have views that not everyone shares. When you talk about why you genuinely believe in Vector’s approach to personal growth and entrepreneurship, you’ll attract people who share those values.
- Balance inspiration with reality: There’s a big difference between being inspirational and posting empty platitudes. Instead of saying “Chase your dreams,” share the specific story of how you overcame your fear of making those first sales calls.
The right kind of authenticity
Here’s what we mean by authentic content:
DO:
- Share your actual reasons for joining Vector
- Talk about both challenges and victories
- Explain why you believe in the business model
- Use your own voice and personality
DON’T:
- Try to polish Vector’s image with things you don’t believe
- Use corporate jargon or buzzwords
- Post generic motivational quotes
- Exaggerate or oversell your experience
Remember: The goal of the A-Team program is to show people why working with Vector has made a difference in your life. The best way to do that isn’t by creating an overly rosy picture. It’s by sharing your honest experience and genuine belief in what you do.
When you combine authentic storytelling with solid social media techniques, you’ll not only build your personal brand but also show others why Vector might be right for them, too.
The bottom line
You don’t need to convince everyone—you just need to connect with the right people who resonate with your authentic message.
When you share your real understanding of why Vector’s approach works, you’ll naturally attract others who see the value in what we offer.
Real authenticity is based on truth and reality instead of going out of your way to attempt to be authentic—which, ironically, makes you seem fake. Being your genuine self filters out the noise and connects you with people who get it.
Start using these insights today
We’ve used these proven principles to build our brand. We’ve collaborated with dozens of influential writers and social media creators over the years. And we’re constantly iterating our strategies and updating our own content to stay ahead of the trends.
But remember, this isn’t only about us. You can take the skills you’ll gain as an A-team member, combine them with the skills you’ve gained at Vector, and use them to accomplish a lot of big goals.
The pool of people who have sales skills, business skills, marketing skills, personal branding skills, and social media content creation skills, is SO tiny. Those who master all of the above will be incredibly competitive in today’s marketplace.
Take the development of these skills and your role as an A-team member seriously. Not because we need you to, but because it’s in your best interest to do it.
