The Ultimate Guide to Upgrading Your Big 3 Social Profiles
Create a personal brand to be proud of
Table Of Contents
The goal of this page is simple. We’ll establish your understanding of a personal brand and how to begin building yours today through auditing and upgrading your BIG 3 social profiles (Instagram, Facebook and LinkedIn).
Anyone can make a good first impression in person. But what about online? Understanding personal branding will not only help you in jumpstarting your business but also in making your digital footprint one to be proud of.
A personal brand matters. Don’t let yours be created by default.
Lesson 1: What is a personal brand?
Lesson 2: Profile Mastery on Facebook
To be able to recruit a 5-star individual, your profile must show that you are a 5-star individual. Retaining them while they work with you requires your words and actions to be congruent with the person you aspire to become. #VectorTrained
This lesson focuses on the FOUR ways to optimize your Facebook profile so you make the best possible digital first impression.
The four areas of focus in this lesson are:
(1) Profile Photo
(2) Cover Photo
(3) About Section
(4) Featured Photos
Lesson 3: Profile Mastery on Instagram
It’s no secret that social media is the “new norm” for discovering more about someone. And if that someone is you, who is actively recruiting and/or branding on the platform, your profile’s first impression must be impressive.
This lesson focuses on the FIVE ways to optimize your Instagram profile so you make the best possible digital first impression.
Want your profile to pop? Check out Canva for creating consistent highlight covers (found online or in your app store). Give it a try and create a few for your profile.
Need a quick video walk thru? Here’s an 8-minute YouTube video that shows how to create highlight covers with Canva.
Lesson 4: Profile Mastery on LinkedIn
When a top recruit (or parent of a top recruit) Googles your name, what pops up? Chances are your LinkedIn will be on page one. And if you don’t have one but you’re actively involved in recruitment? #awkward
Whether you’ve been on LinkedIn for years or don’t have an account yet, this lesson’s for you.
We’ll focus on the 10 profile sections within LinkedIn (see below) and how they should look to present the best possible first impression:
Want to go deeper on personal branding? Check out these articles.
Insta-Branding 101: How to Brand Yourself on Instagram to Land Your Next Job
Did you know that 40% of recruiters review Instagram accounts? Learn how to brand yourself on Instagram and build a strategy that will land your next job.
Influencer Marketing vs. Network Marketing: 3 Similarities Worth Noting
The term “marketing” seems to be thrown about quite a bit. There are conversations around influencer marketing vs. network marketing, digital marketing vs. traditional marketing, and so on. When you’re a budding entrepreneur, it’s easy to get confused. Are influencer marketing and network marketing different? Or is there any crossover, and would it be possible to engage in both? These are great questions—let’s
